Politicians and officials

CLIENT: SCHOOL OF PUBLIC POLICY (43 RUSSIAN REGIONS)

Task: Develop awareness of the School for Public Policy and bring its key topics into the regional debate.

Strategy and tactics: Organisation of educational seminars and round-tables for businessmen, journalists, opinion leaders, local and federal politician and governmental officials in 43 Russian cities and towns. Motivate local journalists by inviting them to seminars and providing exclusive interview opportunities with visiting federal and local newsmakers. Arrangement of interviews with local authorities, prominent experts and journalists for print media, TV, radio and internet.

Result: Increased interest from the regional and federal elites that resulted in raising the profile of participants. Positive media coverage of the newly created discussion platform. Local media picked up the messages and themes discussed at the round-tables thus widened the local debate, as well as built awareness of the hot topics within the local communities.

INDEPENDENT CONSULTING SINCE 2000

		TARGETED COMMUNICATIONS AND INTEGRATED SOLUTIONS