MO Group

Positioning in the Russian market

Growth of sales of Sekret Firmy Publishing House periodicals in six regions (N.Novgorod, Novosibirsk, Samara, Yekaterinburg, Perm, Krasnoyarsk) during the first half of 2005
CLIENT: THE SEKRET FIRMY PUBLISHING HOUSE

Task: Promotion of daily newspaper Business, weekly magazine Sekret Firmy and weekly magazine Vsyo Yasno.

Strategy and tactics: Organization of educational seminars, implementation of presentations, promo-actions, exhibitions.

Result: After our promotional campaign the circulation increased eight times.




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