Special events management

Task: Overall PR support of the Booker-Open Russia literary contest, positioning of the prize as the most prestigious literary award in Russia.

Strategy and tactics: Development and implementation of a long-term communication strategy aimed at making the Prize one of the leading cultural events in Russia. Maintaining the steady flow of information about Russian Booker activities to the target audiences. Media relations in Moscow and regions, setting up a pool of specialized media. Interviews and exclusives with Booker contest participants, Committee members and judges. Organising all events within the Booker contest including award ceremonies. Organisation of writers’ visits to Russian regions, meetings with readers, press conferences, participation in specialised exhibitions.

Result: Within 4 years (2002-2005) Booker-Open Russia has become one of the most recognizable, fashionable and prestigious literary prizes in Russia.

INDEPENDENT CONSULTING SINCE 2000
		TARGETED COMMUNICATIONS AND INTEGRATED SOLUTIONS