Special interest groups

Task: Provide publicity for the activities of the “Delo Molodoe” youth movement in 15 Russian regions.

Strategy and tactics: Create a network of activists to publicise the movement’s activities in the regions, including developing and implementation of social projects for dependent children and orphans. Negotiate with potential sponsors and local authorities. Inform local communities and media about activities by dissemination of newsletters, press-releases, organising special events. Build and grow media pools; organise media tours.

Result: Recognition of the Movement on regional and later federal level, strong contacts with media, business and authorities.

INDEPENDENT CONSULTING SINCE 2000
		TARGETED COMMUNICATIONS AND INTEGRATED SOLUTIONS